Knowledge and information is being created and shared globally at a
faster rate than ever before. In world of real-time news,
consumer-ceased content and everything online we are even exceeding our
ability to store the data we have created. With more brains and more
computing power the speed of innovation is increasing - along with our
ability to copy those innovations rapidly. We are all increasingly
becoming knowledge workers, finding, harnessing and nurturing ideas,
whether new, borrowed, adapted or occasionally radical breakthroughs. Be
faster, be smarter, be more creative, are recurring mantras across the
world in all aspects of life and work.
So where do we look for inspiration? Where do we find a stream of ideas that we can build from? An interesting book from Andy Boynton and Bill Fischer,
with William Bole, offers some important insights into the realm of
idea hunting - perhaps even an emerging profession in its own right? The
Idea Hunter is subtitled "How to find the best ideas and make them
happen." The most important word in the entire title is "find." The key
myth that this book exposes is that ideas are seldom breakthrough, new
discoveries of momentous importance that spring from the brains of the
gifted creative or super-intelligent scientist toiling in splendid
isolation in a lab. Rather, ideas are everywhere and even the normal
among us can find them, shape them and create value from them - if we
take the time to look.
